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Our Story

Antler Industries produces a range of home, car, and laundry cleaning products under the trusted Britol brand, meeting Sri Lanka’s cleaning needs with high-quality, safe ingredients.

The Story of Antler and Britol

Britol first started its journey under Antler’s forbearer of Agra Chemical Industries created by late Mr. Ananda Jayasinghe around 38 years ago. Later, with the establishment of Antler as a brand, the company was renamed as Antler Chemical Industries and then to carry the current name of Antler Industries. Antler Industries started its operation by producing car wash liquid under the name "Britol", through which they later expanded into different varieties of car care and home care cleaning products. Britol as a brand has been able to introduce many revolutionary products to the market and Britol’s remarkable portfolio of premium quality products has been developed to support the international environmental and health standards and products such as detergent powder, hand wash, disinfectant and dishwashing liquid are some of the highlights in Britol’s product portfolio.

 Britol Vision & Mission

Our vision is to create hygienic solutions that enhance everyday living. Guided by this vision, our mission is to provide hygienic solutions that support people’s dynamic lifestyles, ensuring they are economical, environmentally sustainable, and convenient to use.

15%
Revenue Growth


$50M
Expected revenue


85%
User Retention


100,000
Website visitors


20+
Projects deployed


4x
Inventory turnover


Britol's Achievements and Statistics 


Britol first started its journey under Antler’s forbearer of Agra Chemical Industries created by late Mr. Ananda Jayasinghe around 38 years ago. Later, with the establishment of Antler as a brand, the company was renamed as Britol first started its journey under Antler’s forbearer.

Britol Milestones

1

1998 Introduction 

At the heart of our mission is a commitment to innovating happiness for our customers. We believe true innovation comes from deeply understanding people—their needs, desires, and everyday challenges. By leveraging rich consumer insights, we identify opportunities to create meaningful value that enhances lives.

2

2000 Home care Launch

happiness for our customers. We believe true innovation comes from deeply understanding people—their needs, desires, and everyday challenges. By leveraging rich consumer insights, we identify opportunities to create meaningful value that enhances lives.

3

2005 Top ISO Award

happiness for our customers. We believe true innovation comes from deeply understanding people—their needs, desires, and everyday challenges. By leveraging rich consumer insights, we identify opportunities to create meaningful value that enhances lives.

 Britol’s top performing cleaning agent is one of the industry leading go to product


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Team and Culture

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01 Top Experienced

In-House Technical Team

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.


02 Innovative Team

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.


03 Culture and Values

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.




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