The Story of Antler and Britol
Welcome to britol, where our vision is centered on "Creating Hygienic Solutions" and our mission is to revolutionize the way people experience cleanliness in their dynamic lifestyles. As a forward-thinking entity, we are committed to providing hygienic solutions that are not only effective but also economical, environmentally sustainable, and seamlessly integrated into the convenience of modern living.
In a world where the pace of life is ever-accelerating, we understand the paramount importance of maintaining hygiene without compromising on efficiency. At britol, we believe that hygiene should not be a luxury but an accessible and integral part of daily life. Our innovative approach aims to redefine the standards of cleanliness by offering solutions that go beyond conventional norms.
Vision & Mission
Our vision is to create hygienic solutions that enhance everyday living. Guided by this vision,
our mission is to provide hygienic solutions that support people’s dynamic lifestyles, ensuring they are economical, environmentally sustainable, and convenient to use.
Our Product Ranges
Laundry Care
Powerful on stains, gentle on fabrics—our premium laundry care detergents keep your clothes fresh, clean, and beautifully cared for every wash.
Home Care
Keep your home fresh and spotless with our effective home care solutions—designed for powerful cleaning and everyday ease.
Car Care
Keep your car looking its best with our car care solutions—powerful cleaning, lasting shine, and effortless protection every day.
15%
Revenue Growth
$50M
Expected revenue
85%
User Retention
100,000
Website visitors
20+
Projects deployed
4x
Inventory turnover
Britol's Achievements and Statistics
Britol first started its journey under Antler’s forbearer of Agra Chemical Industries created by late Mr. Ananda Jayasinghe around 38 years ago. Later, with the establishment of Antler as a brand, the company was renamed as Britol first started its journey under Antler’s forbearer.
Britol Milestones
1
1980 Introduction
Britol embarked on its journey nearly four decades ago as part of Agra Chemical Industries, established by the late Mr. Ananda Jayasinghe. As the brand evolved, the company underwent a transformation, transitioning from Agra Chemical Industries to Antler Chemical Industries, and eventually adopting the name Antler Industries.
2
Launch First Product
The inception of britol occurred under this umbrella, with the production of the pioneering car wash liquid. The inaugural chapter of our history saw the launch of our first product in 1980—a High-Pressure Washer designed specifically for vehicle cleaning. The resounding success of this initial endeavor paved the way for the expansion of our product portfolio, extending beyond car cleaning to encompass a comprehensive range of hygiene solutions. As the years progressed, we embraced innovation and diversified our offerings to include laundry care and home care ranges, further solidifying our position in the market.
3
Continuously Growing as a best Sri Lanka brand
Today, britol has grown beyond its initial product to become a comprehensive brand offering a diverse range of car care and home care cleaning solutions. Renowned for introducing revolutionary products to the market, britol's portfolio exemplifies premium quality, adhering to international environmental and health standards. From detergent powders to hand wash, disinfectants, and dishwashing liquids, britol continues to set industry standards with its innovative and high-quality offerings.
Team and Culture
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
01 Top Experienced
In-House Technical Team
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
02 Innovative Team
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
03 Culture and Values
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.