The Story of Antler and Britol
Britol first started its journey under Antler’s forbearer of Agra Chemical Industries created by late Mr. Ananda Jayasinghe around 38 years ago. Later, with the establishment of Antler as a brand, the company was renamed as Antler Chemical Industries and then to carry the current name of Antler Industries. Antler Industries started its operation by producing car wash liquid under the name "Britol", through which they later expanded into different varieties of car care and home care cleaning products. Britol as a brand has been able to introduce many revolutionary products to the market and Britol’s remarkable portfolio of premium quality products has been developed to support the international environmental and health standards and products such as detergent powder, hand wash, disinfectant and dishwashing liquid are some of the highlights in Britol’s product portfolio.
Britol Vision & Mission
Did you know the Britol brand dates back to 1933? Britol was originally used in hospitals as an antiseptic for mothers who had given birth, and for patients coming out of surgery. At the time, infections could cause deadly complications, but after Britol was introduced, the incidence of puerperal sepsis fell by 50%
15%
Revenue Growth
$50M
Expected revenue
85%
User Retention
100,000
Website visitors
20+
Projects deployed
4x
Inventory turnover
Britol's Achievements and Statistics
Britol first started its journey under Antler’s forbearer of Agra Chemical Industries created by late Mr. Ananda Jayasinghe around 38 years ago. Later, with the establishment of Antler as a brand, the company was renamed as Britol first started its journey under Antler’s forbearer.
Britol Milestones
1
1998 Introduction
At the heart of our mission is a commitment to innovating happiness for our customers. We believe true innovation comes from deeply understanding people—their needs, desires, and everyday challenges. By leveraging rich consumer insights, we identify opportunities to create meaningful value that enhances lives.
2
2000 Home care Launch
happiness for our customers. We believe true innovation comes from deeply understanding people—their needs, desires, and everyday challenges. By leveraging rich consumer insights, we identify opportunities to create meaningful value that enhances lives.
3
2005 Top ISO Award
happiness for our customers. We believe true innovation comes from deeply understanding people—their needs, desires, and everyday challenges. By leveraging rich consumer insights, we identify opportunities to create meaningful value that enhances lives.
Team and Culture
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01 Top Experienced
In-House Technical Team
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02 Innovative Team
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
03 Culture and Values
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Tony Fred
Chief Executive Officer
Mich Stark
Chief Technical Manager
Aline Turner
Chief Financial Officer
Iris Joe
Chief Operational Officer